Understanding the Difference Between WCM and ECM

January 13, 2017 / GuidesFor Team

Writing, authoring, posting, and distributing content is critical for entrepreneurs, says the Observer. Content, especially through blogs, social media, and web, is the one tool that shows your target markets your products, services, and other things that you can offer them. That’s why even the least tech-savvy entrepreneur is learning to blog.

Things become more interesting once the content flourishes and has to be managed. The entrepreneur will turn to the market and find a solution. Chances are he will come across two similar, and yet not identical software: Web Content Management (WCM) and Enterprise Content Management (ECM).

Both solutions organize and promote content, and create a structure that marketers and content producers can use to promote their message. But how do they differ? And which should an organization choose? Read on for more. – Cora Llamas.

 

All content management is not created equal. There are any number of sub-genres of content management, but two of the biggest are Web Content Management (WCM) and Enterprise Content Management (ECM). At times, these two may overlap but they are not the same, and each discipline has its own set of tools, concerns, and best practices.

Read the source article at econtentmag.com

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