Why Content Marketing Is Not Knowledge Management

January 13, 2017 / GuidesFor Team

Business Matters explains thoroughly what content marketing and content management respectively are, and every organization head, IT leader, content producer, and marketing specialist should take stock and listen. That’s because as content grows, they would look for a solution to organize it.

A Knowledge Management System might look attractive because it documents, organizes, and creates a structure for all the data that passes through the company. However, a Knowledge Management System will not fulfill the role that content management does, which is to use content as a platform to expand brand awareness and reach out to the target publics.

Knowledge Management is focused on documentation and the collation of data. Web Content Management has a more outward look to service external partners. To make it more simple, if we were to represent both solutions as office professionals, a KMS would be a librarian, and a WCM would be a marketing guru and a writer combined.

To understand more, read on. – Cora Llamas

In today’s knowledge economy, companies differentiate themselves by how well they deliver the right information to the right person at the right time, and by how well they act on that information to improve the services, sales and…

Read the source article at kmworld.com

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