The Relevance of WCM in Customer Experience

September 24, 2017 / GuidesFor Team

In 2013, Forrester already called WCM a “sexy tool for digital customer experience“. The article emphasized that though WCM is not the only tool you’ll need to succeed in online marketing, it may be the “most vital and versatile.” Experts would agree that it is still relevant up to this day. There are in fact new revisions on the WCM structure that secures its foothold in digital marketing.

Read this article to understand why WCM continues to be a powerful tool that could even be used for customer experience management. – Gail Limpin

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