Web Content Management Trends in 2019

January 17, 2019 / GuidesFor Team

Consumer behavior has changed in recent years and web content management needs to keep in step. Research from Salesforce shows that “84% of customers say being treated like a person, not a number, is very important to winning their business.” Personalization and customization are the trends in business, especially now that analytics on consumer preferences is no longer out of reach. A successful web content management strategy requires an understanding of the target market, and for this reason, many web content management providers have started integrating big data and AI features into their solutions. This trend is not likely to lose momentum in 2019. Find out how these trends will impact web content management in the coming year. – Jem Santos

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